Every pursuit has specific and key rules or laws that should be followed because they produce the best outcomes. Name a profession and you’ll see there’s a unique perspective, structure of thought, and recommended practice that defines the path forward to success. Lawyers are trained in legal matters, teachers are trained in pedagogy, engineers are trained in mathematics and mechanics, and business people like yourself must be trained to follow the best practices for business success. Each of the next nine chapters focuses on a significant and fundamental law...

Many entrepreneurs are drawn to the sheer joy of creation and innovation. They may be motivated by wanting to find meaning in their life, contribute to the benefit of society, or achieve a variety of other aspirational goals.  Walt Disney appears to be one such entrepreneur, his very name connoting the excitement of magic and family entertainment. There is no question that Disney was dedicated to fostering such feelings among the public, possibly founded on the desperation that may have fueled his desire to be successful.  In some respects, the...

One of the tendencies seen most often in entrepreneurs who become dominant in their chosen markets is an aggressive or highly competitive personality. Business by its very nature requires a willingness and ability to compete with rival enterprises. While many are content to keep business competition at a "friendly" level, there will always be entrepreneurs willing to be more merciless.  The sober fact is that highly aggressive competition often gets the job done by pushing rivals out of the market and attracting customers.  This is not always the case, of...